Brand Story
Sneak Peek Into Our Journey
We started our journey in 1999 as an internal excellence and innovation cell of the OP Jindal Group and within 2 years emerged as an independent profit center, bagging our 1st US-based Fortune 500 client. We soon partnered with major global firms such as a US-based collections agency, a prominent Indian multinational bank, and a consumer electronic goods company to build them a personalized tech-based customer experience (CX) strategy to enhance brand awareness and engagement rate.
In our 20+ years of journey, we have assisted over 100 companies across 8 industries — all thanks to our people. Their passion, commitment, innovative ideas, ability to empathize & nurture existing relationships and build next-gen qualitative tech solutions enables us to deliver exponential outcomes for our partners.
1999
Started as an Internal Excellence & Innovation Cell (Jindal Group of Companies) with 50+ employees.
2002
Transformed into a Profit Centre – bagged 1st Fortune 500 Client – American Telecom Giant, Qwest.
2005
Joint Venture with US–based Collections Agency (Capital Management Services) and became a team of 500+ diverse people.
2009
Entered Domestic Market with ICICI Bank.
2012
Built customized CRM solution for Telebrands (World’s Largest Direct Response Marketing Company).
2015
Partnered with two prominent brands, Daikin & Otis. Team of 1000+ people.
2016
Launched an in-house brand, Auction-IT and forayed into emerging technologies like IoT and Data Analytics. Became the largest support partner for India’s premier food Tech brand– Zomato
2019
Expanded our operations in 4 different cities in India– Gurugram, Bengaluru, Noida and Mumbai.
2022
